Super Mario Bros. Wonder introduced Mario fans to a brand-new mechanic: Standees. Online features incentivize players to help out others in the community, even if they're not necessarily playing ...

Investopedia / Michela Buttignol As Harvard Business Review (HBR) has reported, companies with high scores on two often-overlooked (and closely related) market research metrics—brand loyalty and ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Trotter and Statler decided on a movie theater since one of Dimensional Innovations’ first major clients was Leawood-based ...

Branding in the nonprofit sector appears to be at an inflection point in its development. Although many nonprofits continue to take a narrow approach to brand management, using it as a tool for ...

The special tabletop game made its debut in Japan, and Studio Ghibli made sure the gift was accessible to everyone. Goro ...

Jaguar Land Rover’s Discovery brand is getting a new look as it prepares to launch its first all-electric vehicle. The Discovery EV will be unique as it looks to differentiate from Defender and ...

Why do airlines overbook flights and what happens if you are offloaded? - Selling more tickets than there are seats available ...