Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Public betas for iOS 18.1, iPadOS 18.1, and macOS 15.1 just launched — and they're a big deal. Why? Because they all have ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

The iOS 18.1 public beta comes a day after Apple released a new testing version of the developer’s beta. In addition to iOS ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

On Safari, iPhone users running iOS 18.1 Public Beta 1 can now access web page summarisation when the reader view is engaged.

This is the first time the company is selling the iPhone Pro series at lower price than the previous version mainly on ...

Apple is executing a massive logistical operation ahead of the iPhone 16 launch, with UPS flights transporting 2.1 million ...

Apple Intelligence is edging closer to being ready for primetime. Apple has released the public beta of iOS 18.1, which ...

Apple today released the first public betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, allowing non-developers to test ...

The iPhone 16 is the cheapest and least technically impressive new iPhone. It's also probably the one you should buy.